{"bekendtgoerelseNoegle":{"noticeId":{"value":"f6cab3e2-7f16-4d11-98eb-68ec573f7cc3"},"noticeVersion":{"value":"01"},"noticePublicationNumber":{}},"htmlDA":"\n\n \n 1 Køber1.1 KøberOfficielt navn: VisitDenmark\n Køberens retlige status: Central regeringsmyndighed\n Køberen er en ordregivende enhed\n \n \n 2 Procedure2.1 ProcedureTitel: Marketing and PR Representative in Poland\n Beskrivelse: VisitDenmark aims to strengthen its presence in the Polish market and increase awareness\n of Denmark as an attractive travel destination. We therefore seek an external supplier\n (company or consultant) to handle representation, industry engagement, and press relations\n in Poland with the objective of increasing the demand for travel to Denmark.
The\n purpose of the assignment is to support VisitDenmark’s market strategy in Poland through\n proactive activities, relationship-building with relevant stakeholders, and increased\n visibility of Denmark in the media. The assignment can be broken down into the following\n three activity areas: 1) Travel trade activities; 2) Press and PR activities and 3)\n advisory services and reporting. Each activity area is elaborated below:
1.\n Travel Trade Activities
• Establish and maintain relationships with key stakeholders\n in the Polish travel trade sector (tour operators, OTAs, agencies, etc.).
•\n Implement sales-promoting activities focusing on Denmark as a travel destination.
•\n Contribute to product development and ensure that Danish travel products are represented\n in relevant channels.
• Ensure that more tour operators expand their programmes\n with Denmark-related products.
• Plan and conduct meetings, workshops, and,\n where relevant, participate in industry fairs in collaboration with VisitDenmark.
•\n Implement joint B2B2C campaigns.
2. Press and PR Activities
• Establish\n and maintain relationships with relevant journalists and media outlets in Poland.
•\n Prepare and distribute press releases and conduct proactive media outreach promoting\n Denmark as a travel destination.
• Coordinate and execute press trips in\n collaboration with VisitDenmark and Danish partners.
• Organise press events\n and media gatherings.
• Monitor and report on media coverage and ensure visibility\n in relevant media channels.
3. Advisory Services and Reporting
• Provide\n quarterly reports on activities, market developments, and results.
• Offer\n ongoing advice on trends and opportunities in the Polish travel market.
•\n Participate in virtual status meetings with VisitDenmark.
VisitDenmark will\n pay a fixed monthly amount, which is to cover all expenses under the contract.
Contract\n Period
The contract is expected to run from 1 February 2026 to 31 December 2027,\n with the possibility of extension to the year of 2028.
The Supplier shall\n be entitled to a monthly fee of EUR 4,500.
Tender Timeline
• The tender\n will be available on udbud.dk from 10 December 2025.
• Questions may be submitted\n in writing by 17 December 2025 via Ethics.
• Answers to questions will be provided\n in writing no later than 10 January 2026 via Ethics.
• The supplier’s proposal\n must be received by VisitDenmark no later than 15 January 2026 at 12:00 (noon).
•\n VisitDenmark is expected to announce the outcome of the tender no later than 24 January\n 2026.\n Identifikator for proceduren: 5e431d23-4a70-4b03-a5a3-7a2019dc6978\n Udbudsprocedure: Anden procedure, der afvikles i én fase\n Hovedpunkterne i proceduren: The contracting authority intends, as a result of this tender, to select one supplier\n who will be awarded the contract.
The contracting authority will select the\n supplier who presents the best proposal, based on the award criteria listed.
•\n Annex 1 Professional Quality, Experience and Network, which shall contain a description\n of the supplier's professional quality, experience, and network within the travel\n and/or media industry in Poland (maximum 2 A4 pages of 2400 characters including spaces).
•\n Annex 2 Organisation and Availability, which shall contain a description of the supplier's\n organisational structure, team composition, and availability to undertake the assignment\n (maximum 2 A4 pages of 2400 characters including spaces), as well as a detailed description\n on the amount of hours of work which is offered under the contract for the fixed monthly\n fee.
• Annex 3 Knowledge of Scandinavia, which shall contain a description\n of the supplier's knowledge of and experience with Scandinavia, including relevant\n competencies and previous work in or related to the Scandinavian market (maximum 1\n A4 page of 2400 characters including spaces in English).
The section “Award\n Criteria” specifies what will be weighted positively in the evaluation of the tenders.
•\n Annex 4 Reference (Requirements for the Supplier)
It is a minimum requirement\n that the Supplier can document at least one (1) reference for the execution of a similar\n type of assignment as the Contract within the last three (3) years. A similar assignment\n may include experience in tourism promotion, PR, and/or market representation in the\n Polish market.
The description should contain:
• Name of contract\n party / client
• Term
• Value
• Description of the assignment
The\n contracting authority is aware that this tender includes certain unresolved aspects\n related to the execution of the assignment. Therefore, final solutions and operational\n plans are not required at this stage.
Please note that agility is one of\n the evaluation criteria for this assignment. It is therefore considered a prerequisite\n that suppliers submit-ting a bid are able to commence the work immediately after the\n con-tract has been awarded.
All technical questions and comments regarding\n the assignment or the evaluation must be submitted via Ethics.\n 2.1.1 FormålKontraktens hovedformål: Tjenesteydelser\n Primær klassifikation (cpv): 79000000 Forretningstjenesteydelser: forskrifter, markedsføring, rådgivning, rekruttering, trykning og sikkerhed\n Supplerende klassifikation (cpv): 79341000 Reklamevirksomhed\n Supplerende klassifikation (cpv): 79341100 Konsulentvirksomhed i forbindelse med reklame\n Supplerende klassifikation (cpv): 79341400 Tjenester i forbindelse med reklamekampagner\n Supplerende klassifikation (cpv): 79416000 PR-virksomhed\n Supplerende klassifikation (cpv): 79342200 Servicevirksomhed i forbindelse med salgsfremme\n Supplerende klassifikation (cpv): 79340000 Servicevirksomhed i forbindelse med reklame og marketing\n \n 2.1.2 Udførelsessted\n Hvor som helst i det pågældende land\n \n 2.1.4 Generelle oplysningerYderligere oplysninger: Best balance between the above criteria. Each criterion will be awarded a point between\n 1-5, with the scale:
1) Very poor fulfilment
2) Poor fulfilment
3) average\n fulfilment – what can be generally expected from a reasonable tenderer
4) Good
5)\n Very good – what must be considered as the best standard on the market
And each\n criteria’s points will then be weighted according to the percentage indicated above.\n The tender with the highest score will be the winner.\n \n Indkøb under tærskelværdien med grænseoverskridende interesse\n \n \n \n 5 Delkontrakt5.1 Teknisk ID for delkontrakten: LOT-0001Titel: Marketing and PR Representative in Poland\n Beskrivelse: VisitDenmark aims to strengthen its presence in the Polish market and increase awareness\n of Denmark as an attractive travel destination. We therefore seek an external supplier\n (company or consultant) to handle representation, industry engagement, and press relations\n in Poland with the objective of increasing the demand for travel to Denmark.
The\n purpose of the assignment is to support VisitDenmark’s market strategy in Poland through\n proactive activities, relationship-building with relevant stakeholders, and increased\n visibility of Denmark in the media. The assignment can be broken down into the following\n three activity areas: 1) Travel trade activities; 2) Press and PR activities and 3)\n advisory services and reporting. Each activity area is elaborated below:
1.\n Travel Trade Activities
• Establish and maintain relationships with key stakeholders\n in the Polish travel trade sector (tour operators, OTAs, agencies, etc.).
•\n Implement sales-promoting activities focusing on Denmark as a travel destination.
•\n Contribute to product development and ensure that Danish travel products are represented\n in relevant channels.
• Ensure that more tour operators expand their programmes\n with Denmark-related products.
• Plan and conduct meetings, workshops, and,\n where relevant, participate in industry fairs in collaboration with VisitDenmark.
•\n Implement joint B2B2C campaigns.
2. Press and PR Activities
• Establish\n and maintain relationships with relevant journalists and media outlets in Poland.
•\n Prepare and distribute press releases and conduct proactive media outreach promoting\n Denmark as a travel destination.
• Coordinate and execute press trips in\n collaboration with VisitDenmark and Danish partners.
• Organise press events\n and media gatherings.
• Monitor and report on media coverage and ensure visibility\n in relevant media channels.
3. Advisory Services and Reporting
• Provide\n quarterly reports on activities, market developments, and results.
• Offer\n ongoing advice on trends and opportunities in the Polish travel market.
•\n Participate in virtual status meetings with VisitDenmark.
VisitDenmark will\n pay a fixed monthly amount, which is to cover all expenses under the contract.
Contract\n Period
The contract is expected to run from 1 February 2026 to 31 December 2027,\n with the possibility of extension to the year of 2028.
The Supplier shall\n be entitled to a monthly fee of EUR 4,500.
Tender Timeline
• The tender\n will be available on udbud.dk from 10 December 2025.
• Questions may be submitted\n in writing by 17 December 2025 via Ethics.
• Answers to questions will be provided\n in writing no later than 10 January 2026 via Ethics.
• The supplier’s proposal\n must be received by VisitDenmark no later than 15 January 2026 at 12:00 (noon).
•\n VisitDenmark is expected to announce the outcome of the tender no later than 24 January\n 2026.\n \n 5.1.1 FormålKontraktens hovedformål: Tjenesteydelser\n Primær klassifikation (cpv): 79000000 Forretningstjenesteydelser: forskrifter, markedsføring, rådgivning, rekruttering, trykning og sikkerhed\n Supplerende klassifikation (cpv): 79341000 Reklamevirksomhed\n Supplerende klassifikation (cpv): 79341100 Konsulentvirksomhed i forbindelse med reklame\n Supplerende klassifikation (cpv): 79341400 Tjenester i forbindelse med reklamekampagner\n Supplerende klassifikation (cpv): 79416000 PR-virksomhed\n Supplerende klassifikation (cpv): 79342200 Servicevirksomhed i forbindelse med salgsfremme\n Supplerende klassifikation (cpv): 79340000 Servicevirksomhed i forbindelse med reklame og marketing\n \n 5.1.2 Udførelsessted\n Hvor som helst i det pågældende land\n \n \n 5.1.3 Anslået varighed\n Varigheds slutdato: 31-12-2027\n \n 5.1.4 FornyelseHøjeste antal fornyelser: 1\n Yderligere oplysninger om fornyelser: The possibility of extension to 31-12-2028.\n \n 5.1.5 VærdiAnslået værdi eksklusiv moms: 1.200.000 Dansk krone\n \n 5.1.6 Generelle oplysningerDette udbud er også egnet for små og mellemstore virksomheder (SMV'er): ja\n \n 5.1.10 TildelingskriterierKriterium:\n Navn: Professional Quality, Experience, and Network\n Beskrivelse: The tenderer shall submit Annex 1 Professional Quality, Experience and Network, which\n shall contain a description of the supplier's professional quality, experience, and\n network within the travel and/or media industry in Poland (maximum 2 A4 pages of 2400\n characters including spaces.).
It will be weighted positively, if the Supplier\n can illustrate:
• Documented experience in tourism promotion, PR, or market representation\n in the Polish market. The more relevant the experience, the better.
• A solid\n network within the Polish travel trade and/or media industry. The more focused the\n network is on travel trade and media industry, the better.
• Fluency in Polish\n and a good working knowledge of English (Danish is an advantage but not a requirement).\n The better documented language skills, the better.\n Kategori for tildelingskriteriet tærskel: Vægtning (procentdel, præcis)Tildelingskriterium talværdi: 50\n \n \n Kriterium:\n Navn: Organisation and availability\n Beskrivelse: The tenderer shall submit Annex 2 Organisation and Availability, which shall contain\n a description of the supplier's organisational structure, team composition, and availability\n to undertake the assignment (maximum 2 A4 pages of 2400 characters including spaces),\n including a detailed description of the monthly amount of hours of work which is offered\n under the contract for the fixed monthly fee. The number of hours offered can be in\n the form of a monthly average based on a full year.
It will be weighted\n positively, if the Supplier can illustrate:
• Ability to work independently and\n represent VisitDenmark in a professional manner.
• That the Supplier's organisational\n structure ensures that the assignment will be managed in a proper and efficient manner.
•\n That the Supplier’s team is composed of persons with relevant backgrounds, education\n and language skills and that the Supplier can demonstrate that the team is sufficiently\n staffed.
• That the Supplier's availability and capacity to undertake the\n assignment within the required timeframe is ensured.
• The more hours of\n work which is offered under the contract for the fixed monthly fee, the better the\n evaluation.\n Kategori for tildelingskriteriet tærskel: Vægtning (procentdel, præcis)Tildelingskriterium talværdi: 30\n \n \n Kriterium:\n Navn: Knowledge of Scandinavia\n Beskrivelse: The tenderer shall submit Annex 3 Knowledge of Scandinavia, which shall contain a\n description of the supplier's knowledge of and experience with Scandinavia, including\n relevant competencies and previous work in or related to the Scandinavian market (maximum\n 1 A4 page of 2400 characters including spaces in English).
It will be weighted\n positively, if the Supplier can illustrate:
• In-depth knowledge of Scandinavia\n as a travel destination.
• Knowledge of Denmark as a travel destination\n will be weighted positively.
• In depth knowledge of the Danish market, business\n culture, and regulatory environment.
• Other relevant competencies and expertise\n related to Denmark.\n Kategori for tildelingskriteriet tærskel: Vægtning (procentdel, præcis)Tildelingskriterium talværdi: 20\n \n \n \n 5.1.11 UdbudsdokumenterFrist for anmodning om yderligere oplysninger: 17-12-2025 23:59 +01:00\n Adresse på udbudsdokumenterne: https://www.ethics.dk/ethics/eo#/d8708e2b-38dc-4bcf-82d5-1f3b81306430/homepage\n \n 5.1.12 UdbudsvilkårVilkår for indgivelse:Indgivelsesadresse: https://www.ethics.dk/ethics/eo#/d8708e2b-38dc-4bcf-82d5-1f3b81306430/homepage\n Tilbudsgivere kan indgive mere end ét tilbud: Ikke tilladt\n Frist for modtagelse af tilbud: 15-01-2026 12:00 +01:00\n \n \n 5.1.16 Yderligere oplysninger, mægling og gennemgangOrganisation med ansvar for klager: BIRD & BIRD ADVOKATPARTNERSELSKAB\n \n \n \n 8 Organisationer8.1 ORG-0001Officielt navn: BIRD & BIRD ADVOKATPARTNERSELSKAB\n Registreringsnummer: 35144501\n Postadresse: Kalkbrænderiløbskaj 8 \n \n \n Landsdel (NUTS): Byen København (DK011)\n \n \n E-mail: mikkel.taanum@twobirds.com\n \n Denne organisations roller:Organisation med ansvar for klager\n \n \n 8.1 ORG-0002Officielt navn: VisitDenmark\n Registreringsnummer: 33055331\n Postadresse: Islands Brygge 43, 3. \n \n \n Landsdel (NUTS): Byen København (DK011)\n \n \n Denne organisations roller:\n \n \n \n 11 Oplysninger om bekendtgørelsen11.1 Oplysninger om bekendtgørelsenBekendtgørelsens ID: f6cab3e2-7f16-4d11-98eb-68ec573f7cc3 - 01\n Formulartype: Konkurrencevilkår\n Bekendtgørelsestype: Annoncering\n Afsendelsesdato for bekendtgørelsen: 12-12-2025 13:02 +01:00\n Dato for afsendelse af bekendtgørelsen (eSender): 12-12-2025 13:02 +01:00\n Bekendtgørelsens officielle sprog: engelsk \n \n 11.2 Oplysninger om offentliggørelsenOffentliggørelsesdato: 12-12-2025 13:02 +01:00\n \n \n \n","htmlEN":"\n\n \n 1 Buyer1.1 BuyerOfficial name: VisitDenmark\n Legal type of the buyer: Central government authority\n The buyer is a contracting entity\n \n \n 2 Procedure2.1 ProcedureTitle: Marketing and PR Representative in Poland\n Description: VisitDenmark aims to strengthen its presence in the Polish market and increase awareness\n of Denmark as an attractive travel destination. We therefore seek an external supplier\n (company or consultant) to handle representation, industry engagement, and press relations\n in Poland with the objective of increasing the demand for travel to Denmark.
The\n purpose of the assignment is to support VisitDenmark’s market strategy in Poland through\n proactive activities, relationship-building with relevant stakeholders, and increased\n visibility of Denmark in the media. The assignment can be broken down into the following\n three activity areas: 1) Travel trade activities; 2) Press and PR activities and 3)\n advisory services and reporting. Each activity area is elaborated below:
1.\n Travel Trade Activities
• Establish and maintain relationships with key stakeholders\n in the Polish travel trade sector (tour operators, OTAs, agencies, etc.).
•\n Implement sales-promoting activities focusing on Denmark as a travel destination.
•\n Contribute to product development and ensure that Danish travel products are represented\n in relevant channels.
• Ensure that more tour operators expand their programmes\n with Denmark-related products.
• Plan and conduct meetings, workshops, and,\n where relevant, participate in industry fairs in collaboration with VisitDenmark.
•\n Implement joint B2B2C campaigns.
2. Press and PR Activities
• Establish\n and maintain relationships with relevant journalists and media outlets in Poland.
•\n Prepare and distribute press releases and conduct proactive media outreach promoting\n Denmark as a travel destination.
• Coordinate and execute press trips in\n collaboration with VisitDenmark and Danish partners.
• Organise press events\n and media gatherings.
• Monitor and report on media coverage and ensure visibility\n in relevant media channels.
3. Advisory Services and Reporting
• Provide\n quarterly reports on activities, market developments, and results.
• Offer\n ongoing advice on trends and opportunities in the Polish travel market.
•\n Participate in virtual status meetings with VisitDenmark.
VisitDenmark will\n pay a fixed monthly amount, which is to cover all expenses under the contract.
Contract\n Period
The contract is expected to run from 1 February 2026 to 31 December 2027,\n with the possibility of extension to the year of 2028.
The Supplier shall\n be entitled to a monthly fee of EUR 4,500.
Tender Timeline
• The tender\n will be available on udbud.dk from 10 December 2025.
• Questions may be submitted\n in writing by 17 December 2025 via Ethics.
• Answers to questions will be provided\n in writing no later than 10 January 2026 via Ethics.
• The supplier’s proposal\n must be received by VisitDenmark no later than 15 January 2026 at 12:00 (noon).
•\n VisitDenmark is expected to announce the outcome of the tender no later than 24 January\n 2026.\n Procedure identifier: 5e431d23-4a70-4b03-a5a3-7a2019dc6978\n Type of procedure: Other single stage procedure\n Main features of the procedure: The contracting authority intends, as a result of this tender, to select one supplier\n who will be awarded the contract.
The contracting authority will select the\n supplier who presents the best proposal, based on the award criteria listed.
•\n Annex 1 Professional Quality, Experience and Network, which shall contain a description\n of the supplier's professional quality, experience, and network within the travel\n and/or media industry in Poland (maximum 2 A4 pages of 2400 characters including spaces).
•\n Annex 2 Organisation and Availability, which shall contain a description of the supplier's\n organisational structure, team composition, and availability to undertake the assignment\n (maximum 2 A4 pages of 2400 characters including spaces), as well as a detailed description\n on the amount of hours of work which is offered under the contract for the fixed monthly\n fee.
• Annex 3 Knowledge of Scandinavia, which shall contain a description\n of the supplier's knowledge of and experience with Scandinavia, including relevant\n competencies and previous work in or related to the Scandinavian market (maximum 1\n A4 page of 2400 characters including spaces in English).
The section “Award\n Criteria” specifies what will be weighted positively in the evaluation of the tenders.
•\n Annex 4 Reference (Requirements for the Supplier)
It is a minimum requirement\n that the Supplier can document at least one (1) reference for the execution of a similar\n type of assignment as the Contract within the last three (3) years. A similar assignment\n may include experience in tourism promotion, PR, and/or market representation in the\n Polish market.
The description should contain:
• Name of contract\n party / client
• Term
• Value
• Description of the assignment
The\n contracting authority is aware that this tender includes certain unresolved aspects\n related to the execution of the assignment. Therefore, final solutions and operational\n plans are not required at this stage.
Please note that agility is one of\n the evaluation criteria for this assignment. It is therefore considered a prerequisite\n that suppliers submit-ting a bid are able to commence the work immediately after the\n con-tract has been awarded.
All technical questions and comments regarding\n the assignment or the evaluation must be submitted via Ethics.\n 2.1.1 PurposeMain nature of the contract: Services\n Main classification (cpv): 79000000 Business services: law, marketing, consulting, recruitment, printing and security\n Additional classification (cpv): 79341000 Advertising services\n Additional classification (cpv): 79341100 Advertising consultancy services\n Additional classification (cpv): 79341400 Advertising campaign services\n Additional classification (cpv): 79416000 Public relations services\n Additional classification (cpv): 79342200 Promotional services\n Additional classification (cpv): 79340000 Advertising and marketing services\n \n 2.1.2 Place of performance\n Anywhere in the given country\n \n 2.1.4 General informationAdditional information: Best balance between the above criteria. Each criterion will be awarded a point between\n 1-5, with the scale:
1) Very poor fulfilment
2) Poor fulfilment
3) average\n fulfilment – what can be generally expected from a reasonable tenderer
4) Good
5)\n Very good – what must be considered as the best standard on the market
And each\n criteria’s points will then be weighted according to the percentage indicated above.\n The tender with the highest score will be the winner.\n \n Procurement below threshold with cross-border interest\n \n \n \n 5 Lot5.1 Lot technical ID: LOT-0001Title: Marketing and PR Representative in Poland\n Description: VisitDenmark aims to strengthen its presence in the Polish market and increase awareness\n of Denmark as an attractive travel destination. We therefore seek an external supplier\n (company or consultant) to handle representation, industry engagement, and press relations\n in Poland with the objective of increasing the demand for travel to Denmark.
The\n purpose of the assignment is to support VisitDenmark’s market strategy in Poland through\n proactive activities, relationship-building with relevant stakeholders, and increased\n visibility of Denmark in the media. The assignment can be broken down into the following\n three activity areas: 1) Travel trade activities; 2) Press and PR activities and 3)\n advisory services and reporting. Each activity area is elaborated below:
1.\n Travel Trade Activities
• Establish and maintain relationships with key stakeholders\n in the Polish travel trade sector (tour operators, OTAs, agencies, etc.).
•\n Implement sales-promoting activities focusing on Denmark as a travel destination.
•\n Contribute to product development and ensure that Danish travel products are represented\n in relevant channels.
• Ensure that more tour operators expand their programmes\n with Denmark-related products.
• Plan and conduct meetings, workshops, and,\n where relevant, participate in industry fairs in collaboration with VisitDenmark.
•\n Implement joint B2B2C campaigns.
2. Press and PR Activities
• Establish\n and maintain relationships with relevant journalists and media outlets in Poland.
•\n Prepare and distribute press releases and conduct proactive media outreach promoting\n Denmark as a travel destination.
• Coordinate and execute press trips in\n collaboration with VisitDenmark and Danish partners.
• Organise press events\n and media gatherings.
• Monitor and report on media coverage and ensure visibility\n in relevant media channels.
3. Advisory Services and Reporting
• Provide\n quarterly reports on activities, market developments, and results.
• Offer\n ongoing advice on trends and opportunities in the Polish travel market.
•\n Participate in virtual status meetings with VisitDenmark.
VisitDenmark will\n pay a fixed monthly amount, which is to cover all expenses under the contract.
Contract\n Period
The contract is expected to run from 1 February 2026 to 31 December 2027,\n with the possibility of extension to the year of 2028.
The Supplier shall\n be entitled to a monthly fee of EUR 4,500.
Tender Timeline
• The tender\n will be available on udbud.dk from 10 December 2025.
• Questions may be submitted\n in writing by 17 December 2025 via Ethics.
• Answers to questions will be provided\n in writing no later than 10 January 2026 via Ethics.
• The supplier’s proposal\n must be received by VisitDenmark no later than 15 January 2026 at 12:00 (noon).
•\n VisitDenmark is expected to announce the outcome of the tender no later than 24 January\n 2026.\n Internal identifier: 2025/20\n 5.1.1 PurposeMain nature of the contract: Services\n Main classification (cpv): 79000000 Business services: law, marketing, consulting, recruitment, printing and security\n Additional classification (cpv): 79341000 Advertising services\n Additional classification (cpv): 79341100 Advertising consultancy services\n Additional classification (cpv): 79341400 Advertising campaign services\n Additional classification (cpv): 79416000 Public relations services\n Additional classification (cpv): 79342200 Promotional services\n Additional classification (cpv): 79340000 Advertising and marketing services\n \n 5.1.2 Place of performance\n Anywhere in the given country\n \n \n 5.1.3 Estimated duration\n Duration end date: 31-12-2027\n \n 5.1.4 Renewal\n Other information about renewals: The possibility of extension to 31-12-2028.\n \n 5.1.5 ValueEstimated value excluding VAT: 1.200.000 Danish krone\n \n 5.1.6 General informationThis procurement is also suitable for small and medium-sized enterprises (SMEs): yes\n \n 5.1.10 Award criteriaCriterion:\n Name: Professional Quality, Experience, and Network\n Description: The tenderer shall submit Annex 1 Professional Quality, Experience and Network, which\n shall contain a description of the supplier's professional quality, experience, and\n network within the travel and/or media industry in Poland (maximum 2 A4 pages of 2400\n characters including spaces.).
It will be weighted positively, if the Supplier\n can illustrate:
• Documented experience in tourism promotion, PR, or market representation\n in the Polish market. The more relevant the experience, the better.
• A solid\n network within the Polish travel trade and/or media industry. The more focused the\n network is on travel trade and media industry, the better.
• Fluency in Polish\n and a good working knowledge of English (Danish is an advantage but not a requirement).\n The better documented language skills, the better.\n Category of award threshold criterion: Weight (percentage, exact)Award criterion number: 50\n \n \n Criterion:\n Name: Organisation and availability\n Description: The tenderer shall submit Annex 2 Organisation and Availability, which shall contain\n a description of the supplier's organisational structure, team composition, and availability\n to undertake the assignment (maximum 2 A4 pages of 2400 characters including spaces),\n including a detailed description of the monthly amount of hours of work which is offered\n under the contract for the fixed monthly fee. The number of hours offered can be in\n the form of a monthly average based on a full year.
It will be weighted\n positively, if the Supplier can illustrate:
• Ability to work independently and\n represent VisitDenmark in a professional manner.
• That the Supplier's organisational\n structure ensures that the assignment will be managed in a proper and efficient manner.
•\n That the Supplier’s team is composed of persons with relevant backgrounds, education\n and language skills and that the Supplier can demonstrate that the team is sufficiently\n staffed.
• That the Supplier's availability and capacity to undertake the\n assignment within the required timeframe is ensured.
• The more hours of\n work which is offered under the contract for the fixed monthly fee, the better the\n evaluation.\n Category of award threshold criterion: Weight (percentage, exact)Award criterion number: 30\n \n \n Criterion:\n Name: Knowledge of Scandinavia\n Description: The tenderer shall submit Annex 3 Knowledge of Scandinavia, which shall contain a\n description of the supplier's knowledge of and experience with Scandinavia, including\n relevant competencies and previous work in or related to the Scandinavian market (maximum\n 1 A4 page of 2400 characters including spaces in English).
It will be weighted\n positively, if the Supplier can illustrate:
• In-depth knowledge of Scandinavia\n as a travel destination.
• Knowledge of Denmark as a travel destination\n will be weighted positively.
• In depth knowledge of the Danish market, business\n culture, and regulatory environment.
• Other relevant competencies and expertise\n related to Denmark.\n Category of award threshold criterion: Weight (percentage, exact)Award criterion number: 20\n \n \n \n 5.1.11 Procurement documentsDeadline for requesting additional information: 17-12-2025 23:59 +01:00\n Address of the procurement documents: https://www.ethics.dk/ethics/eo#/d8708e2b-38dc-4bcf-82d5-1f3b81306430/homepage\n \n 5.1.12 Terms of procurementTerms of submission:Address for submission: https://www.ethics.dk/ethics/eo#/d8708e2b-38dc-4bcf-82d5-1f3b81306430/homepage\n Tenderers may submit more than one tender: Not allowed\n Deadline for receipt of tenders: 15-01-2026 12:00 +01:00\n \n \n 5.1.16 Further information, mediation and reviewReview organisation: BIRD & BIRD ADVOKATPARTNERSELSKAB\n \n \n \n 8 Organisations8.1 ORG-0001Official name: BIRD & BIRD ADVOKATPARTNERSELSKAB\n Registration number: 35144501\n Postal address: Kalkbrænderiløbskaj 8 \n \n \n Country subdivision (NUTS): Byen København (DK011)\n \n Contact point: Mikkel Taanum\n Email: mikkel.taanum@twobirds.com\n \n Roles of this organisation:\n \n \n 8.1 ORG-0002Official name: VisitDenmark\n Registration number: 33055331\n Postal address: Islands Brygge 43, 3. \n \n \n Country subdivision (NUTS): Byen København (DK011)\n \n Contact point: Markus Diefenbach\n Roles of this organisation:\n \n \n \n 11 Notice information11.1 Notice informationNotice identifier/version: f6cab3e2-7f16-4d11-98eb-68ec573f7cc3 - 01\n \n Notice type: Contract notice\n Notice dispatch date: 12-12-2025 13:02 +01:00\n Notice dispatch date (eSender): 12-12-2025 13:02 +01:00\n Languages in which this notice is officially available: English \n \n 11.2 Publication informationPublication Date: 12-12-2025 13:02 +01:00\n \n \n \n","opsummeringDA":{"card":{"titel":"Marketing and PR Representative in Poland","ordregiver":"VisitDenmark","ordregiverId":"33055331","ordregiverIdDatavasket":"33055331","publiceringsdato":"2025-12-12T13:02:26+01:00","cpvKode":"79000000","cpvTitel":"Forretningstjenesteydelser: forskrifter, markedsføring, rådgivning, rekruttering, trykning og sikkerhed","formulartype":"Konkurrencevilkår","formulartypeKode":"competition","tidsfrister":["2026-01-15T12:00:00+01:00"],"alleOrdregivere":["VisitDenmark"],"anslaaetVaerdiValuta":"DKK","beskrivelse":"VisitDenmark aims to strengthen its presence in the Polish market and increase awareness of Denmark as an attractive travel destination. We therefore seek an external supplier (company or consultant) to handle representation, industry engagement, and press relations in Poland with the objective of increasing the demand for travel to Denmark.\n\nThe purpose of the assignment is to support VisitDenmark’s market strategy in Poland through proactive activities, relationship-building with relevant stakeholders, and increased visibility of Denmark in the media. The assignment can be broken down into the following three activity areas: 1) Travel trade activities; 2) Press and PR activities and 3) advisory services and reporting. Each activity area is elaborated below:\n\n1. Travel Trade Activities\n•\tEstablish and maintain relationships with key stakeholders in the Polish travel trade sector (tour operators, OTAs, agencies, etc.).\n\n•\tImplement sales-promoting activities focusing on Denmark as a travel destination.\n\n•\tContribute to product development and ensure that Danish travel products are represented in relevant channels.\n\n•\tEnsure that more tour operators expand their programmes with Denmark-related products.\n\n•\tPlan and conduct meetings, workshops, and, where relevant, participate in industry fairs in collaboration with VisitDenmark.\n\n•\tImplement joint B2B2C campaigns.\n\n2. Press and PR Activities\n•\tEstablish and maintain relationships with relevant journalists and media outlets in Poland.\n\n•\tPrepare and distribute press releases and conduct proactive media outreach promoting Denmark as a travel destination.\n\n•\tCoordinate and execute press trips in collaboration with VisitDenmark and Danish partners.\n\n•\tOrganise press events and media gatherings.\n\n•\tMonitor and report on media coverage and ensure visibility in relevant media channels.\n\n3. Advisory Services and Reporting\n•\tProvide quarterly reports on activities, market developments, and results.\n\n•\tOffer ongoing advice on trends and opportunities in the Polish travel market.\n\n•\tParticipate in virtual status meetings with VisitDenmark.\n\nVisitDenmark will pay a fixed monthly amount, which is to cover all expenses under the contract. \n\nContract Period\nThe contract is expected to run from 1 February 2026 to 31 December 2027, with the possibility of extension to the year of 2028. \n\nThe Supplier shall be entitled to a monthly fee of EUR 4,500.\n\nTender Timeline\n•\tThe tender will be available on udbud.dk from 10 December 2025.\n•\tQuestions may be submitted in writing by 17 December 2025 via Ethics.\n•\tAnswers to questions will be provided in writing no later than 10 January 2026 via Ethics.\n•\tThe supplier’s proposal must be received by VisitDenmark no later than 15 January 2026 at 12:00 (noon).\n•\tVisitDenmark is expected to announce the outcome of the tender no later than 24 January 2026.","bkSubTypeKode":"DKE3","bkSubType":"Annoncering under tærskelværdien","erAendring":false},"indholdsType":"PUBLICERET_I_MITUDBUD","sekundaereOrdregivere":[],"udforelsesstedNutsCode":[],"udforelsesstedSubLand":[],"udforelsesstedLand":["Polen"],"udforelsesstedBy":[],"tilbudsfrister":["2026-01-15T12:00:00+01:00"],"intressentfrister":[],"deltagelsefrister":[],"svarfrister":[],"antalParts":0,"antalLots":1,"udbudsDokumenter":["https://www.ethics.dk/ethics/eo#/d8708e2b-38dc-4bcf-82d5-1f3b81306430/homepage"]},"opsummeringEN":{"card":{"titel":"Marketing and PR Representative in Poland","ordregiver":"VisitDenmark","ordregiverId":"33055331","ordregiverIdDatavasket":"33055331","publiceringsdato":"2025-12-12T13:02:26+01:00","cpvKode":"79000000","cpvTitel":"Business services: law, marketing, consulting, recruitment, printing and security","formulartype":"Competition","formulartypeKode":"competition","tidsfrister":["2026-01-15T12:00:00+01:00"],"alleOrdregivere":["VisitDenmark"],"anslaaetVaerdiValuta":"DKK","beskrivelse":"VisitDenmark aims to strengthen its presence in the Polish market and increase awareness of Denmark as an attractive travel destination. We therefore seek an external supplier (company or consultant) to handle representation, industry engagement, and press relations in Poland with the objective of increasing the demand for travel to Denmark.\n\nThe purpose of the assignment is to support VisitDenmark’s market strategy in Poland through proactive activities, relationship-building with relevant stakeholders, and increased visibility of Denmark in the media. The assignment can be broken down into the following three activity areas: 1) Travel trade activities; 2) Press and PR activities and 3) advisory services and reporting. Each activity area is elaborated below:\n\n1. Travel Trade Activities\n•\tEstablish and maintain relationships with key stakeholders in the Polish travel trade sector (tour operators, OTAs, agencies, etc.).\n\n•\tImplement sales-promoting activities focusing on Denmark as a travel destination.\n\n•\tContribute to product development and ensure that Danish travel products are represented in relevant channels.\n\n•\tEnsure that more tour operators expand their programmes with Denmark-related products.\n\n•\tPlan and conduct meetings, workshops, and, where relevant, participate in industry fairs in collaboration with VisitDenmark.\n\n•\tImplement joint B2B2C campaigns.\n\n2. Press and PR Activities\n•\tEstablish and maintain relationships with relevant journalists and media outlets in Poland.\n\n•\tPrepare and distribute press releases and conduct proactive media outreach promoting Denmark as a travel destination.\n\n•\tCoordinate and execute press trips in collaboration with VisitDenmark and Danish partners.\n\n•\tOrganise press events and media gatherings.\n\n•\tMonitor and report on media coverage and ensure visibility in relevant media channels.\n\n3. Advisory Services and Reporting\n•\tProvide quarterly reports on activities, market developments, and results.\n\n•\tOffer ongoing advice on trends and opportunities in the Polish travel market.\n\n•\tParticipate in virtual status meetings with VisitDenmark.\n\nVisitDenmark will pay a fixed monthly amount, which is to cover all expenses under the contract. \n\nContract Period\nThe contract is expected to run from 1 February 2026 to 31 December 2027, with the possibility of extension to the year of 2028. \n\nThe Supplier shall be entitled to a monthly fee of EUR 4,500.\n\nTender Timeline\n•\tThe tender will be available on udbud.dk from 10 December 2025.\n•\tQuestions may be submitted in writing by 17 December 2025 via Ethics.\n•\tAnswers to questions will be provided in writing no later than 10 January 2026 via Ethics.\n•\tThe supplier’s proposal must be received by VisitDenmark no later than 15 January 2026 at 12:00 (noon).\n•\tVisitDenmark is expected to announce the outcome of the tender no later than 24 January 2026.","bkSubTypeKode":"DKE3","bkSubType":"Below threshold contract notice","erAendring":false},"indholdsType":"PUBLICERET_I_MITUDBUD","sekundaereOrdregivere":[],"udforelsesstedNutsCode":[],"udforelsesstedSubLand":[],"udforelsesstedLand":["Poland"],"udforelsesstedBy":[],"tilbudsfrister":["2026-01-15T12:00:00+01:00"],"intressentfrister":[],"deltagelsefrister":[],"svarfrister":[],"antalParts":0,"antalLots":1,"udbudsDokumenter":["https://www.ethics.dk/ethics/eo#/d8708e2b-38dc-4bcf-82d5-1f3b81306430/homepage"]}}