{"bekendtgoerelseNoegle":{"noticeId":{"value":"e974c552-42d5-4835-a1c9-0b4f892c4df7"},"noticeVersion":{"value":"01"},"noticePublicationNumber":{"value":"00182256-2026"}},"htmlDA":"\n\n \n
1 Køber
1.1 Køber
Officielt navn: TV 2 Danmark A/S
\n
Køberens retlige status: Offentlig virksomhed, der styres af en central regeringsmyndighed
\n
Den ordregivende myndigheds aktivitet: Generelle offentlige tjenesteydelser
\n
\n
\n
2 Procedure
2.1 Procedure
Titel: Market Hearing - Linear Ad Replacement
\n
Beskrivelse: TV 2 is looking for Suppliers to provide server-side ad insertion for TV 2 Play. Ad\n insertion is a necessary tool to monetize live and on-demand content by delivering\n targeted advertising seamlessly across all devices and platforms.To ensure that there\n are not any unintentional limitations for the Suppliers then this market hearing is\n to ensure that any blind spots or difficulties can be considered before the actual\n tender is publised.
\n
Intern ID: 279549884
\n
2.1.1 Formål
Kontraktens hovedformål: Varer
\n
Supplerende kontrakttype: Tjenesteydelser
\n
Primær klassifikation (cpv): 48000000 Programpakker og informationssystemer
\n
Supplerende klassifikation (cpv): 72000000 It-tjenester: rådgivning, programmeludvikling, internet og support
\n
\n
2.1.2 Udførelsessted
Land: Danmark
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Hvor som helst i det pågældende land
\n
\n
2.1.4 Generelle oplysninger
Retsgrundlag:
\n
Direktiv 2014/24/EU
\n
\n
\n
\n
3 Del
3.1 Del: PAR-0000
Titel: Market Hearing - Linear Ad Replacement
\n
Beskrivelse: TV 2 is looking for Suppliers to provide server-side ad insertion for TV 2 Play. Ad\n insertion is a necessary tool to monetize live and on-demand content by delivering\n targeted advertising seamlessly across all devices and platforms.To ensure that there\n are not any unintentional limitations for the Suppliers then this market hearing is\n to ensure that any blind spots or difficulties can be considered before the actual\n tender is publised.
\n
Intern ID: 279549884
\n
3.1.1 Formål
Kontraktens hovedformål: Varer
\n
Supplerende kontrakttype: Tjenesteydelser
\n
Primær klassifikation (cpv): 48000000 Programpakker og informationssystemer
\n
Supplerende klassifikation (cpv): 72000000 It-tjenester: rådgivning, programmeludvikling, internet og support
\n
\n
3.1.2 Udførelsessted
Land: Danmark
\n
Hvor som helst i det pågældende land
\n
\n
3.1.5 Generelle oplysninger
Reserveret deltagelse: Deltagelse uden forbehold.
\n
Udbuddet er omfattet af aftalen om offentlige udbud (GPA): ja
\n
\n
3.1.6 Tilbudsdokumenter
Sprog, som udbudsdokumenterne er officielt tilgængelige på: engelsk
\n
Adresse på udbudsdokumenterne: https://permalink.mercell.com/279549884.aspx ,
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3.1.7 Tilbudsvilkår
Udførelsen af kontrakten skal ske inden for rammerne af programmer for beskyttet beskæftigelse: Nej
\n
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3.1.9 Yderligere oplysninger, mægling og gennemgang
Organisation med ansvar for klager: Klagenævnet for Udbud - Nævnenes Hus
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Organisation, der leverer yderligere oplysninger om klageprocedurerne: Konkurrence- og Forbrugerstyrelsen
\n
\n
\n
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8 Organisationer
8.1 ORG-0001
Officielt navn: TV 2 Danmark A/S
\n
Registreringsnummer: 10413494
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Postadresse: Rugårdsvej 25  
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By: Odense C
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Postnummer: 5000
\n
Landsdel (NUTS): Fyn (DK031)
\n
Land: Danmark
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Enhed: Contract Management
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E-mail: contract@tv2.dk
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Telefon: +45 65919191
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Fax: +45 65913322
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Internetadresse: http://www.tv2.dk
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Denne organisations roller:
Køber
\n
\n
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8.1 ORG-0002
Officielt navn: Klagenævnet for Udbud - Nævnenes Hus
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Registreringsnummer: 37795526
\n
Postadresse: Toldboden 2  
\n
By: Viborg
\n
Postnummer: 8800
\n
Landsdel (NUTS): Vestjylland (DK041)
\n
Land: Danmark
\n
E-mail: klfu@naevneneshus.dk
\n
Telefon: +45 72405600
\n
Fax: +45 33307799
\n
Internetadresse: http://www.naevneneshus.dk
\n
Denne organisations roller:
Organisation med ansvar for klager
\n
\n
\n
8.1 ORG-0003
Officielt navn: Konkurrence- og Forbrugerstyrelsen
\n
Registreringsnummer: 10294819
\n
Postadresse: Carl Jacobsens Vej 35  
\n
By: Valby
\n
Postnummer: 2500
\n
Landsdel (NUTS): Byen København (DK011)
\n
Land: Danmark
\n
E-mail: kfst@kfst.dk
\n
Telefon: +45 41715000
\n
Fax: +45 41715100
\n
Internetadresse: http://www.kfst.dk
\n
Denne organisations roller:
Organisation, der leverer yderligere oplysninger om klageprocedurerne
\n
\n
\n
8.1 ORG-0004
Officielt navn: Mercell Holding ASA
\n
Registreringsnummer: 980921565
\n
Postadresse: Askekroken 11  
\n
By: Oslo
\n
Postnummer: 0277
\n
Landsdel (NUTS): Oslo (NO081)
\n
Land: Norge
\n
Enhed: eSender
\n
E-mail: publication@mercell.com
\n
Telefon: +47 21018800
\n
Fax: +47 21018801
\n
Internetadresse: http://mercell.com/
\n
Denne organisations roller:
TED eSender
\n
\n
\n
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Oplysninger om bekendtgørelsen
Bekendtgørelsens ID: e974c552-42d5-4835-a1c9-0b4f892c4df7 - 01
\n
Formulartype: Planlægning
\n
Bekendtgørelsestype: Forhåndsmeddelelse eller vejledende periodisk bekendtgørelse, der kun er anvendt til informationsformål
\n
Afsendelsesdato for bekendtgørelsen: 16-03-2026 13:16 +00:00
\n
Dato for afsendelse af bekendtgørelsen (eSender): 16-03-2026 13:16 +00:00
\n
Bekendtgørelsens officielle sprog: engelsk 
\n
Bekendtgørelsesnummer: 00182256-2026
\n
EUT-S-nummer: 53/2026
\n
Offentliggørelsesdato: 17-03-2026
\n
Den påtænkte dato for offentliggørelse af en udbudsbekendtgørelse inden for denne procedure: 29-04-2026
\n
\n \n","htmlEN":"\n\n \n
1 Buyer
1.1 Buyer
Official name: TV 2 Danmark A/S
\n
Legal type of the buyer: Public undertaking, controlled by a central government authority
\n
Activity of the contracting authority: General public services
\n
\n
\n
2 Procedure
2.1 Procedure
Title: Market Hearing - Linear Ad Replacement
\n
Description: TV 2 is looking for Suppliers to provide server-side ad insertion for TV 2 Play. Ad\n insertion is a necessary tool to monetize live and on-demand content by delivering\n targeted advertising seamlessly across all devices and platforms.To ensure that there\n are not any unintentional limitations for the Suppliers then this market hearing is\n to ensure that any blind spots or difficulties can be considered before the actual\n tender is publised.
\n
Internal identifier: 279549884
\n
2.1.1 Purpose
Main nature of the contract: Supplies
\n
Additional nature of the contract: Services
\n
Main classification (cpv): 48000000 Software package and information systems
\n
Additional classification (cpv): 72000000 IT services: consulting, software development, Internet and support
\n
\n
2.1.2 Place of performance
Country: Denmark
\n
Anywhere in the given country
\n
\n
2.1.4 General information
Legal basis:
\n
Directive 2014/24/EU
\n
\n
\n
\n
3 Part
3.1 Part: PAR-0000
Title: Market Hearing - Linear Ad Replacement
\n
Description: TV 2 is looking for Suppliers to provide server-side ad insertion for TV 2 Play. Ad\n insertion is a necessary tool to monetize live and on-demand content by delivering\n targeted advertising seamlessly across all devices and platforms.To ensure that there\n are not any unintentional limitations for the Suppliers then this market hearing is\n to ensure that any blind spots or difficulties can be considered before the actual\n tender is publised.
\n
Internal identifier: 279549884
\n
3.1.1 Purpose
Main nature of the contract: Supplies
\n
Additional nature of the contract: Services
\n
Main classification (cpv): 48000000 Software package and information systems
\n
Additional classification (cpv): 72000000 IT services: consulting, software development, Internet and support
\n
\n
3.1.2 Place of performance
Country: Denmark
\n
Anywhere in the given country
\n
\n
3.1.5 General information
Reserved participation: Participation is not reserved.
\n
The procurement is covered by the Government Procurement Agreement (GPA): yes
\n
\n
3.1.6 Procurement documents
Languages in which the procurement documents are officially available: English
\n
Address of the procurement documents: https://permalink.mercell.com/279549884.aspx ,
\n
\n
3.1.7 Terms of procurement
The execution of the contract must be performed within the framework of sheltered employment programmes: No
\n
\n
3.1.9 Further information, mediation and review
Review organisation: Klagenævnet for Udbud - Nævnenes Hus
\n
Organisation providing more information on the review procedures: Konkurrence- og Forbrugerstyrelsen
\n
\n
\n
\n
8 Organisations
8.1 ORG-0001
Official name: TV 2 Danmark A/S
\n
Registration number: 10413494
\n
Postal address: Rugårdsvej 25  
\n
Town: Odense C
\n
Postcode: 5000
\n
Country subdivision (NUTS): Fyn (DK031)
\n
Country: Denmark
\n
Contact point: Contract Management
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Email: contract@tv2.dk
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Telephone: +45 65919191
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Fax: +45 65913322
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Internet address: http://www.tv2.dk
\n
Roles of this organisation:
Buyer
\n
\n
\n
8.1 ORG-0002
Official name: Klagenævnet for Udbud - Nævnenes Hus
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Registration number: 37795526
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Postal address: Toldboden 2  
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Town: Viborg
\n
Postcode: 8800
\n
Country subdivision (NUTS): Vestjylland (DK041)
\n
Country: Denmark
\n
Email: klfu@naevneneshus.dk
\n
Telephone: +45 72405600
\n
Fax: +45 33307799
\n
Internet address: http://www.naevneneshus.dk
\n
Roles of this organisation:
Review organisation
\n
\n
\n
8.1 ORG-0003
Official name: Konkurrence- og Forbrugerstyrelsen
\n
Registration number: 10294819
\n
Postal address: Carl Jacobsens Vej 35  
\n
Town: Valby
\n
Postcode: 2500
\n
Country subdivision (NUTS): Byen København (DK011)
\n
Country: Denmark
\n
Email: kfst@kfst.dk
\n
Telephone: +45 41715000
\n
Fax: +45 41715100
\n
Internet address: http://www.kfst.dk
\n
Roles of this organisation:
Organisation providing more information on the review procedures
\n
\n
\n
8.1 ORG-0004
Official name: Mercell Holding ASA
\n
Registration number: 980921565
\n
Postal address: Askekroken 11  
\n
Town: Oslo
\n
Postcode: 0277
\n
Country subdivision (NUTS): Oslo (NO081)
\n
Country: Norway
\n
Contact point: eSender
\n
Email: publication@mercell.com
\n
Telephone: +47 21018800
\n
Fax: +47 21018801
\n
Internet address: http://mercell.com/
\n
Roles of this organisation:
TED eSender
\n
\n
\n
\n
Notice information
Notice identifier/version: e974c552-42d5-4835-a1c9-0b4f892c4df7 - 01
\n
Form type: Planning
\n
Notice type: Prior information notice or a periodic indicative notice used only for information
\n
Notice dispatch date: 16-03-2026 13:16 +00:00
\n
Notice dispatch date (eSender): 16-03-2026 13:16 +00:00
\n
Languages in which this notice is officially available: English 
\n
Notice publication number: 00182256-2026
\n
OJ S issue number: 53/2026
\n
Publication date: 17-03-2026
\n
Estimated date of publication of a contract notice within this procedure: 29-04-2026
\n
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