{"bekendtgoerelseNoegle":{"noticeId":{"value":"b2fde7ec-83b9-4860-b9c0-487fc3a495e1"},"noticeVersion":{"value":"01"},"noticePublicationNumber":{}},"htmlDA":"<!DOCTYPE HTML>\n<html xmlns:cac=\"urn:oasis:names:specification:ubl:schema:xsd:CommonAggregateComponents-2\" xmlns:cbc=\"urn:oasis:names:specification:ubl:schema:xsd:CommonBasicComponents-2\" xmlns:efac=\"http://data.europa.eu/p27/eforms-ubl-extension-aggregate-components/1\" xmlns:efbc=\"http://data.europa.eu/p27/eforms-ubl-extension-basic-components/1\" xmlns:efext=\"http://data.europa.eu/p27/eforms-ubl-extensions/1\" xmlns:ext=\"urn:oasis:names:specification:ubl:schema:xsd:CommonExtensionComponents-2\" xmlns:fn=\"http://www.w3.org/2005/xpath-functions\" xmlns:xs=\"http://www.w3.org/2001/XMLSchema\">\n   <body>\n      <section>1&nbsp;<span class=\"label\">Køber</span><section>1.1&nbsp;<span class=\"label\">Køber</span><section><span class=\"label\">Officielt navn</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n            <section><span class=\"label\">Køberens retlige status</span><span class=\"text\">: </span><span class=\"dynamic-label\">Offentlig virksomhed</span></section>\n         </section>\n      </section>\n      <section>2&nbsp;<span class=\"label\">Procedure</span><section>2.1&nbsp;<span class=\"label\">Procedure</span><section><span class=\"label\">Titel</span><span class=\"text\">: </span><span class=\"value\">Salgs- og marketingstrategi for NTs hovednet</span></section>\n            <section><span class=\"label\">Beskrivelse</span><span class=\"text\">: </span><span class=\"value\">NT søger et bureau, der i samarbejde med NT kan udarbejde en salgs- og marketingstrategi,\n                  der har fokus på at øge passagertallet i NTs Hovednet. NT ønsker at samarbejde med\n                  et eksternt bureau, der kan bistå os i udviklingen af en effektiv salgs- og marketingstrategi,\n                  der kombinerer viden inden for analyse, markedsføring, branding, adfærdsændring, segmentering\n                  og datadrevet beslutningstagning. Strategien indeholder fire leverancer; Brandstrategi\n                  for NTs Hovednet, Målgruppe- og segmenteringsanalyse, Kanalstrategi og effektmonitorering.</span></section>\n            <section><span class=\"label\">Identifikator for proceduren</span><span class=\"text\">: </span><span class=\"value\">6814733e-4983-4cc0-b26d-98a363d4689c</span></section>\n            <section><span class=\"label\">Udbudsprocedure</span><span class=\"text\">: </span><span class=\"dynamic-label\">Anden procedure, der afvikles i flere faser</span></section>\n            <section><span class=\"label\">Hovedpunkterne i proceduren</span><span class=\"text\">: </span><span class=\"value\">Udbudsproceduren gennemføres i overensstemmelse med afsnit V i udbudsloven, som dækker\n                  offentlige indkøb under tærskelværdierne uden klar grænseoverskridende interesse.\n                  Materialet, der danner grundlag for tilbudsafgivelsen, består af følgende: - Salgs-\n                  og marketingstrategi: Opgavebeskrivelse - Bilag A – NT Designguide - Bilag B – Emotionelle\n                  kundetyper - Bilag C – Oversigt over benyttede medier i NT 2025 - Bilag D – Oversigt\n                  over NTs billetteringsmuligheder - Bilag E – Eksempler på den visuelle identitet for\n                  NTs expresbusser - Salgs- og marketingstrategi: Tilbudsskabelon (anvendes først ved\n                  afgivelse af endeligt tilbud) I tilbudsblanketten skal tilbudsgiveren ved afgivelse\n                  af endeligt tilbud beskrive den tilbudte opgaveløsning med så stor detaljeringsgrad\n                  og præcision, at NT kan evaluere løsningen mod kravene. Det er tilladt at supplere\n                  tilbudsblanketten med materiale som bilag. Al kommunikation og tilbudsmateriale skal\n                  være på dansk. Tilbudsgiveren skal vedstå sit tilbud i 2 måneder fra tilbudsfristen.\n                  Tilbudsgiverens omkostninger forbundet med afgivelse af tilbud er irrelevante for\n                  den ordregivende myndighed, herunder hvis den ordregivende myndighed beslutter at\n                  annullere udbuddet uden at tildele kontrakten.</span></section>\n            <section>2.1.1&nbsp;<span class=\"label\">Formål</span><section><span class=\"label\">Kontraktens art</span><span class=\"text\">: </span><span class=\"dynamic-label\">Tjenesteydelser</span></section>\n               <section><span class=\"label\">Primær klassificering</span><span class=\"text\"> </span><span class=\"text\">(</span><span class=\"value\">cpv</span><span class=\"text\">): </span><span class=\"value\">79413000</span><span class=\"text\"> </span><span class=\"dynamic-label\">Rådgivning inden for markedsføring</span></section>\n               <section><span class=\"label\">Yderligere klassificering</span><span class=\"text\"> </span><span class=\"text\">(</span><span class=\"value\">cpv</span><span class=\"text\">): </span><span class=\"value\">72316000</span><span class=\"text\"> </span><span class=\"dynamic-label\">Dataanalyse</span></section>\n            </section>\n            <section>2.1.3&nbsp;<span class=\"label\">Værdi</span><section><span class=\"label\">Anslået værdi eksklusiv moms</span><span class=\"text\">: </span><span class=\"value\">480.000</span><span class=\"text\"> </span><span class=\"label\">Dansk krone</span></section>\n            </section>\n            <section>2.1.4&nbsp;<span class=\"label\">Generelle oplysninger</span><section><span class=\"label\">Yderligere oplysninger</span><span class=\"text\">: </span><span class=\"value\">Spørgsmål under tilbudsindhentningsperioden samt aflevering af tilbud skal rettes\n                     til projektleder Kristoffer Martens (ntkm@ntmail.dk) samt marketingansvarlig Sarah\n                     Guldhammer (sgh@ntmail.dk).</span></section>\n               <section><span class=\"label\">Retsgrundlag</span><span class=\"text\">:</span></section>\n               <section><span class=\"dynamic-label\">Indkøb under tærskelværdien uden grænseoverskridende interesse</span></section>\n            </section>\n         </section>\n      </section>\n      <section>5&nbsp;<span class=\"label\">Delkontrakt</span><section>5.1&nbsp;<span class=\"label\">Teknisk ID for partiet</span><span class=\"text\">: </span><span class=\"value\">LOT-0001</span><section><span class=\"label\">Titel</span><span class=\"text\">: </span><span class=\"value\">Salgs- og marketingstrategi for NTs hovednet</span></section>\n            <section><span class=\"label\">Beskrivelse</span><span class=\"text\">: </span><span class=\"value\">NT søger et bureau, der i samarbejde med NT kan udarbejde en salgs- og marketingstrategi,\n                  der har fokus på at øge passagertallet i NTs Hovednet. NT ønsker at samarbejde med\n                  et eksternt bureau, der kan bistå os i udviklingen af en effektiv salgs- og marketingstrategi,\n                  der kombinerer viden inden for analyse, markedsføring, branding, adfærdsændring, segmentering\n                  og datadrevet beslutningstagning. Strategien indeholder fire leverancer; Brandstrategi\n                  for NTs Hovednet, Målgruppe- og segmenteringsanalyse, Kanalstrategi og effektmonitorering.</span></section>\n            <section>5.1.1&nbsp;<span class=\"label\">Formål</span><section><span class=\"label\">Kontraktens art</span><span class=\"text\">: </span><span class=\"dynamic-label\">Tjenesteydelser</span></section>\n               <section><span class=\"label\">Primær klassificering</span><span class=\"text\"> </span><span class=\"text\">(</span><span class=\"value\">cpv</span><span class=\"text\">): </span><span class=\"value\">79413000</span><span class=\"text\"> </span><span class=\"dynamic-label\">Rådgivning inden for markedsføring</span></section>\n               <section><span class=\"label\">Yderligere klassificering</span><span class=\"text\"> </span><span class=\"text\">(</span><span class=\"value\">cpv</span><span class=\"text\">): </span><span class=\"value\">72316000</span><span class=\"text\"> </span><span class=\"dynamic-label\">Dataanalyse</span></section>\n            </section>\n            <section>5.1.3&nbsp;<span class=\"label\">Anslået varighed</span><section><span class=\"label\">Startdato</span><span class=\"text\">: </span><span class=\"value\">01-09-2025</span></section>\n            </section>\n            <section>5.1.5&nbsp;<span class=\"label\">Værdi</span><section><span class=\"label\">Anslået værdi eksklusiv moms</span><span class=\"text\">: </span><span class=\"value\">480.000</span><span class=\"text\"> </span><span class=\"label\">Dansk krone</span></section>\n            </section>\n            <section>5.1.6&nbsp;<span class=\"label\">Generelle oplysninger</span><section><span class=\"label\">Dette udbud er også egnet for små og mellemstore virksomheder (SMV'er)</span></section>\n            </section>\n            <section>5.1.10&nbsp;<span class=\"label\">Tildelingskriterier</span><section><span class=\"label\">Begrundelse for ikke at angive vægtningen af tildelingskriterierne</span><span class=\"text\">: </span><span class=\"value\">Tilbudskriterierne er beskrevet i dokumentet: Salgs- og marketingstrategi: Opgavebeskrivelse</span></section>\n            </section>\n            <section>5.1.11&nbsp;<span class=\"label\">Udbudsdokumenter</span><section><span class=\"label\">Adresse på udbudsdokumenterne</span><span class=\"text\">: </span><span class=\"value\">https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/dca5f8b6-9822-4feb-8cb7-aa4216c72cc3/Bilag_D__Oversigt_over_NT_s_billetteringsmuligheder.pdf, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/2f45e13e-56e8-47cf-8119-d5aa6cde6ee0/Bilag_C__Oversigt_over_benyttede_medier_i_NT_2025.pdf, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/ad88e8be-c140-42f3-8dd2-a09c93fa9ebf/Bilag_E__Eksempler_på_den_visuelle_identitet_for_NTs_expresbusser.pdf, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/8c83faef-7a96-4def-a715-d8644a8c8aaa/Salgs-_og_marketingstrategi__Opgavebeskrivelse.pdf, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/5bfb2701-0fdf-428a-9599-dbcc82ecbad5/Salgs-_og_marketingstrategi__Tilbudsskabelon.docx, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/e4e99040-fcb7-4d53-84c9-733b79371cb1/Bilag_A__NT_Designguide.pdf, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/ca48a02f-ead1-404e-99dc-b9b49698c933/Bilag_B__Emotionelle_kundetyper.pdf</span></section>\n               <section><span class=\"label\">Ad hoc-kommunikationskanal</span><span class=\"text\">:</span><section><span class=\"label\">Navn</span><span class=\"text\">: </span><span class=\"value\">Via mail til projektleder Kristoffer Martens (ntkm@ntmail.dk) samt marketingansvarlig\n                        Sarah Guldhammer (sgh@ntmail.dk).</span></section>\n               </section>\n            </section>\n            <section>5.1.12&nbsp;<span class=\"label\">Udbudsvilkår</span><section><span class=\"label\">Vilkår for indgivelse</span><span class=\"text\">:</span><section><span class=\"label\">Frist for modtagelse af anmodninger om deltagelse</span><span class=\"text\">: </span><span class=\"value\">26-05-2025</span><span class=\"text\"> </span><span class=\"value\">10:00 +02:00</span></section>\n               </section>\n            </section>\n            <section>5.1.16&nbsp;<span class=\"label\">Yderligere oplysninger, mægling og gennemgang</span><section><span class=\"label\">Organisation med ansvar for klager</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n               <section><span class=\"label\">Organisation, der leverer supplerende oplysninger om udbudsproceduren</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n               <section><span class=\"label\">Organisation, der leverer yderligere oplysninger om klageprocedurerne</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n               <section><span class=\"label\">Organisation, der modtager ansøgninger om deltagelse</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n               <section><span class=\"label\">Organisation, der behandler tilbud</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n            </section>\n         </section>\n      </section>\n      <section>8&nbsp;<span class=\"label\">Organisationer</span><section>8.1&nbsp;<span class=\"value\">ORG-0001</span><section><span class=\"label\">Officielt navn</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n            <section><span class=\"label\">Registreringsnummer</span><span class=\"text\">: </span><span class=\"value\">30015940</span></section>\n            <section><span class=\"label\">Postadresse</span><span class=\"text\">: </span><span class=\"value\">John F. Kennedys Plads 1T, 3.</span><span class=\"text\"> </span><span class=\"value\"></span><span class=\"text\"> </span><span class=\"value\"></span></section>\n            <section><span class=\"label\">By</span><span class=\"text\">: </span><span class=\"value\">Aalborg</span></section>\n            <section><span class=\"label\">Postnummer</span><span class=\"text\">: </span><span class=\"value\">9000</span></section>\n            <section><span class=\"label\">Landespecifik underafdeling (NUTS)</span><span class=\"text\">: </span><span class=\"dynamic-label\">Nordjylland</span><span class=\"text\"> </span><span class=\"text\">(</span><span class=\"value\">DK050</span><span class=\"text\">)</span></section>\n            <section><span class=\"label\">Land</span><span class=\"text\">: </span><span class=\"dynamic-label\">Danmark</span></section>\n            <section><span class=\"label\">Kontaktpunkt</span><span class=\"text\">: </span><span class=\"value\">Projektleder Kristoffer Martens (ntkm@ntmail.dk) samt marketingansvarlig Sarah Guldhammer\n                  (sgh@ntmail.dk).</span></section>\n            <section><span class=\"label\">Denne organisations roller</span><span class=\"text\">:</span><section><span class=\"label\">Køber</span></section>\n               <section><span class=\"label\">Organisation, der leverer supplerende oplysninger om udbudsproceduren</span></section>\n               <section><span class=\"label\">Organisation, der modtager ansøgninger om deltagelse</span></section>\n               <section><span class=\"label\">Organisation, der behandler tilbud</span></section>\n               <section><span class=\"label\">Organisation med ansvar for klager</span></section>\n               <section><span class=\"label\">Organisation, der leverer yderligere oplysninger om klageprocedurerne</span></section>\n            </section>\n         </section>\n      </section>\n      <section>11&nbsp;<span class=\"label\">Oplysninger om bekendtgørelsen</span><section>11.1&nbsp;<span class=\"label\">Oplysninger om bekendtgørelsen</span><section><span class=\"label\">Identifikator for bekendtgørelsen</span><span class=\"text\">: </span><span class=\"value\">b2fde7ec-83b9-4860-b9c0-487fc3a495e1</span><span class=\"text\"> </span><span class=\"text\">- </span><span class=\"value\">01</span></section>\n            <section><span class=\"label\">Formulartype</span><span class=\"text\">: </span><span class=\"dynamic-label\">Konkurrencevilkår</span></section>\n            <section><span class=\"label\">Bekendtgørelsestype</span><span class=\"text\">: </span><span class=\"dynamic-label\">Annoncering</span></section>\n            <section><span class=\"label\">Afsendelsesdato for bekendtgørelsen</span><span class=\"text\">: </span><span class=\"value\">07-05-2025</span><span class=\"text\"> </span><span class=\"value\">10:47 +02:00</span></section>\n            <section><span class=\"label\">Dato for afsendelse af bekendtgørelse (eSender)</span><span class=\"text\">: </span><span class=\"value\">07-05-2025</span><span class=\"text\"> </span><span class=\"value\">10:47 +02:00</span></section>\n            <section><span class=\"label\">Sprog, som denne bekendtgørelse er officielt tilgængelig på</span><span class=\"text\">: </span><span class=\"dynamic-label\">dansk</span><span class=\"text\"> </span><span class=\"dynamic-label\"></span></section>\n         </section>\n         <section>11.2&nbsp;<span class=\"label\">Oplysninger om offentliggørelsen</span><section><span class=\"label\">Offentliggørelsesdato</span><span class=\"text\">: </span><span class=\"value\">07-05-2025</span><span class=\"text\"> </span><span class=\"value\">10:47 +02:00</span></section>\n         </section>\n      </section>\n   </body>\n</html>","htmlEN":"<!DOCTYPE HTML>\n<html xmlns:cac=\"urn:oasis:names:specification:ubl:schema:xsd:CommonAggregateComponents-2\" xmlns:cbc=\"urn:oasis:names:specification:ubl:schema:xsd:CommonBasicComponents-2\" xmlns:efac=\"http://data.europa.eu/p27/eforms-ubl-extension-aggregate-components/1\" xmlns:efbc=\"http://data.europa.eu/p27/eforms-ubl-extension-basic-components/1\" xmlns:efext=\"http://data.europa.eu/p27/eforms-ubl-extensions/1\" xmlns:ext=\"urn:oasis:names:specification:ubl:schema:xsd:CommonExtensionComponents-2\" xmlns:fn=\"http://www.w3.org/2005/xpath-functions\" xmlns:xs=\"http://www.w3.org/2001/XMLSchema\">\n   <body>\n      <section>1&nbsp;<span class=\"label\">Buyer</span><section>1.1&nbsp;<span class=\"label\">Buyer</span><section><span class=\"label\">Official name</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n            <section><span class=\"label\">Legal type of the buyer</span><span class=\"text\">: </span><span class=\"dynamic-label\">Public undertaking</span></section>\n         </section>\n      </section>\n      <section>2&nbsp;<span class=\"label\">Procedure</span><section>2.1&nbsp;<span class=\"label\">Procedure</span><section><span class=\"label\">Title</span><span class=\"text\">: </span><span class=\"value\">Salgs- og marketingstrategi for NTs hovednet</span></section>\n            <section><span class=\"label\">Description</span><span class=\"text\">: </span><span class=\"value\">NT søger et bureau, der i samarbejde med NT kan udarbejde en salgs- og marketingstrategi,\n                  der har fokus på at øge passagertallet i NTs Hovednet. NT ønsker at samarbejde med\n                  et eksternt bureau, der kan bistå os i udviklingen af en effektiv salgs- og marketingstrategi,\n                  der kombinerer viden inden for analyse, markedsføring, branding, adfærdsændring, segmentering\n                  og datadrevet beslutningstagning. Strategien indeholder fire leverancer; Brandstrategi\n                  for NTs Hovednet, Målgruppe- og segmenteringsanalyse, Kanalstrategi og effektmonitorering.</span></section>\n            <section><span class=\"label\">Procedure identifier</span><span class=\"text\">: </span><span class=\"value\">6814733e-4983-4cc0-b26d-98a363d4689c</span></section>\n            <section><span class=\"label\">Type of procedure</span><span class=\"text\">: </span><span class=\"dynamic-label\">Other multiple stage procedure</span></section>\n            <section><span class=\"label\">Main features of the procedure</span><span class=\"text\">: </span><span class=\"value\">Udbudsproceduren gennemføres i overensstemmelse med afsnit V i udbudsloven, som dækker\n                  offentlige indkøb under tærskelværdierne uden klar grænseoverskridende interesse.\n                  Materialet, der danner grundlag for tilbudsafgivelsen, består af følgende: - Salgs-\n                  og marketingstrategi: Opgavebeskrivelse - Bilag A – NT Designguide - Bilag B – Emotionelle\n                  kundetyper - Bilag C – Oversigt over benyttede medier i NT 2025 - Bilag D – Oversigt\n                  over NTs billetteringsmuligheder - Bilag E – Eksempler på den visuelle identitet for\n                  NTs expresbusser - Salgs- og marketingstrategi: Tilbudsskabelon (anvendes først ved\n                  afgivelse af endeligt tilbud) I tilbudsblanketten skal tilbudsgiveren ved afgivelse\n                  af endeligt tilbud beskrive den tilbudte opgaveløsning med så stor detaljeringsgrad\n                  og præcision, at NT kan evaluere løsningen mod kravene. Det er tilladt at supplere\n                  tilbudsblanketten med materiale som bilag. Al kommunikation og tilbudsmateriale skal\n                  være på dansk. Tilbudsgiveren skal vedstå sit tilbud i 2 måneder fra tilbudsfristen.\n                  Tilbudsgiverens omkostninger forbundet med afgivelse af tilbud er irrelevante for\n                  den ordregivende myndighed, herunder hvis den ordregivende myndighed beslutter at\n                  annullere udbuddet uden at tildele kontrakten.</span></section>\n            <section>2.1.1&nbsp;<span class=\"label\">Purpose</span><section><span class=\"label\">Main nature of the contract</span><span class=\"text\">: </span><span class=\"dynamic-label\">Services</span></section>\n               <section><span class=\"label\">Main classification</span><span class=\"text\"> </span><span class=\"text\">(</span><span class=\"value\">cpv</span><span class=\"text\">): </span><span class=\"value\">79413000</span><span class=\"text\"> </span><span class=\"dynamic-label\">Marketing management consultancy services</span></section>\n               <section><span class=\"label\">Additional classification</span><span class=\"text\"> </span><span class=\"text\">(</span><span class=\"value\">cpv</span><span class=\"text\">): </span><span class=\"value\">72316000</span><span class=\"text\"> </span><span class=\"dynamic-label\">Data analysis services</span></section>\n            </section>\n            <section>2.1.3&nbsp;<span class=\"label\">Value</span><section><span class=\"label\">Estimated value excluding VAT</span><span class=\"text\">: </span><span class=\"value\">480.000</span><span class=\"text\"> </span><span class=\"label\">Danish krone</span></section>\n            </section>\n            <section>2.1.4&nbsp;<span class=\"label\">General information</span><section><span class=\"label\">Additional information</span><span class=\"text\">: </span><span class=\"value\">Spørgsmål under tilbudsindhentningsperioden samt aflevering af tilbud skal rettes\n                     til projektleder Kristoffer Martens (ntkm@ntmail.dk) samt marketingansvarlig Sarah\n                     Guldhammer (sgh@ntmail.dk).</span></section>\n               <section><span class=\"label\">Legal basis</span><span class=\"text\">:</span></section>\n               <section><span class=\"dynamic-label\">Procurement below threshold without cross-border interest</span></section>\n            </section>\n         </section>\n      </section>\n      <section>5&nbsp;<span class=\"label\">Lot</span><section>5.1&nbsp;<span class=\"label\">Lot technical ID</span><span class=\"text\">: </span><span class=\"value\">LOT-0001</span><section><span class=\"label\">Title</span><span class=\"text\">: </span><span class=\"value\">Salgs- og marketingstrategi for NTs hovednet</span></section>\n            <section><span class=\"label\">Description</span><span class=\"text\">: </span><span class=\"value\">NT søger et bureau, der i samarbejde med NT kan udarbejde en salgs- og marketingstrategi,\n                  der har fokus på at øge passagertallet i NTs Hovednet. NT ønsker at samarbejde med\n                  et eksternt bureau, der kan bistå os i udviklingen af en effektiv salgs- og marketingstrategi,\n                  der kombinerer viden inden for analyse, markedsføring, branding, adfærdsændring, segmentering\n                  og datadrevet beslutningstagning. Strategien indeholder fire leverancer; Brandstrategi\n                  for NTs Hovednet, Målgruppe- og segmenteringsanalyse, Kanalstrategi og effektmonitorering.</span></section>\n            <section>5.1.1&nbsp;<span class=\"label\">Purpose</span><section><span class=\"label\">Main nature of the contract</span><span class=\"text\">: </span><span class=\"dynamic-label\">Services</span></section>\n               <section><span class=\"label\">Main classification</span><span class=\"text\"> </span><span class=\"text\">(</span><span class=\"value\">cpv</span><span class=\"text\">): </span><span class=\"value\">79413000</span><span class=\"text\"> </span><span class=\"dynamic-label\">Marketing management consultancy services</span></section>\n               <section><span class=\"label\">Additional classification</span><span class=\"text\"> </span><span class=\"text\">(</span><span class=\"value\">cpv</span><span class=\"text\">): </span><span class=\"value\">72316000</span><span class=\"text\"> </span><span class=\"dynamic-label\">Data analysis services</span></section>\n            </section>\n            <section>5.1.3&nbsp;<span class=\"label\">Estimated duration</span><section><span class=\"label\">Start date</span><span class=\"text\">: </span><span class=\"value\">01-09-2025</span></section>\n            </section>\n            <section>5.1.5&nbsp;<span class=\"label\">Value</span><section><span class=\"label\">Estimated value excluding VAT</span><span class=\"text\">: </span><span class=\"value\">480.000</span><span class=\"text\"> </span><span class=\"label\">Danish krone</span></section>\n            </section>\n            <section>5.1.6&nbsp;<span class=\"label\">General information</span><section><span class=\"label\">This procurement is also suitable for small and medium-sized enterprises (SMEs)</span></section>\n            </section>\n            <section>5.1.10&nbsp;<span class=\"label\">Award criteria</span><section><span class=\"label\">Justification for not indicating the weighting of the award criteria</span><span class=\"text\">: </span><span class=\"value\">Tilbudskriterierne er beskrevet i dokumentet: Salgs- og marketingstrategi: Opgavebeskrivelse</span></section>\n            </section>\n            <section>5.1.11&nbsp;<span class=\"label\">Procurement documents</span><section><span class=\"label\">Address of the procurement documents</span><span class=\"text\">: </span><span class=\"value\">https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/dca5f8b6-9822-4feb-8cb7-aa4216c72cc3/Bilag_D__Oversigt_over_NT_s_billetteringsmuligheder.pdf, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/2f45e13e-56e8-47cf-8119-d5aa6cde6ee0/Bilag_C__Oversigt_over_benyttede_medier_i_NT_2025.pdf, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/ad88e8be-c140-42f3-8dd2-a09c93fa9ebf/Bilag_E__Eksempler_på_den_visuelle_identitet_for_NTs_expresbusser.pdf, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/8c83faef-7a96-4def-a715-d8644a8c8aaa/Salgs-_og_marketingstrategi__Opgavebeskrivelse.pdf, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/5bfb2701-0fdf-428a-9599-dbcc82ecbad5/Salgs-_og_marketingstrategi__Tilbudsskabelon.docx, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/e4e99040-fcb7-4d53-84c9-733b79371cb1/Bilag_A__NT_Designguide.pdf, https://api.udbud.dk/udbud/vedhaeftning/b2fde7ec-83b9-4860-b9c0-487fc3a495e1/01/fil/ca48a02f-ead1-404e-99dc-b9b49698c933/Bilag_B__Emotionelle_kundetyper.pdf</span></section>\n               <section><span class=\"label\">Ad hoc communication channel</span><span class=\"text\">:</span><section><span class=\"label\">Name</span><span class=\"text\">: </span><span class=\"value\">Via mail til projektleder Kristoffer Martens (ntkm@ntmail.dk) samt marketingansvarlig\n                        Sarah Guldhammer (sgh@ntmail.dk).</span></section>\n               </section>\n            </section>\n            <section>5.1.12&nbsp;<span class=\"label\">Terms of procurement</span><section><span class=\"label\">Terms of submission</span><span class=\"text\">:</span><section><span class=\"label\">Deadline for receipt of requests to participate</span><span class=\"text\">: </span><span class=\"value\">26-05-2025</span><span class=\"text\"> </span><span class=\"value\">10:00 +02:00</span></section>\n               </section>\n            </section>\n            <section>5.1.16&nbsp;<span class=\"label\">Further information, mediation and review</span><section><span class=\"label\">Review organisation</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n               <section><span class=\"label\">Organisation providing additional information about the procurement procedure</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n               <section><span class=\"label\">Organisation providing more information on the review procedures</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n               <section><span class=\"label\">Organisation receiving requests to participate</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n               <section><span class=\"label\">Organisation processing tenders</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n            </section>\n         </section>\n      </section>\n      <section>8&nbsp;<span class=\"label\">Organisations</span><section>8.1&nbsp;<span class=\"value\">ORG-0001</span><section><span class=\"label\">Official name</span><span class=\"text\">: </span><span class=\"value\">Nordjyllands Trafikselskab</span></section>\n            <section><span class=\"label\">Registration number</span><span class=\"text\">: </span><span class=\"value\">30015940</span></section>\n            <section><span class=\"label\">Postal address</span><span class=\"text\">: </span><span class=\"value\">John F. Kennedys Plads 1T, 3.</span><span class=\"text\"> </span><span class=\"value\"></span><span class=\"text\"> </span><span class=\"value\"></span></section>\n            <section><span class=\"label\">Town</span><span class=\"text\">: </span><span class=\"value\">Aalborg</span></section>\n            <section><span class=\"label\">Postcode</span><span class=\"text\">: </span><span class=\"value\">9000</span></section>\n            <section><span class=\"label\">Country subdivision (NUTS)</span><span class=\"text\">: </span><span class=\"dynamic-label\">Nordjylland</span><span class=\"text\"> </span><span class=\"text\">(</span><span class=\"value\">DK050</span><span class=\"text\">)</span></section>\n            <section><span class=\"label\">Country</span><span class=\"text\">: </span><span class=\"dynamic-label\">Denmark</span></section>\n            <section><span class=\"label\">Contact point</span><span class=\"text\">: </span><span class=\"value\">Projektleder Kristoffer Martens (ntkm@ntmail.dk) samt marketingansvarlig Sarah Guldhammer\n                  (sgh@ntmail.dk).</span></section>\n            <section><span class=\"label\">Roles of this organisation</span><span class=\"text\">:</span><section><span class=\"label\">Buyer</span></section>\n               <section><span class=\"label\">Organisation providing additional information about the procurement procedure</span></section>\n               <section><span class=\"label\">Organisation receiving requests to participate</span></section>\n               <section><span class=\"label\">Organisation processing tenders</span></section>\n               <section><span class=\"label\">Review organisation</span></section>\n               <section><span class=\"label\">Organisation providing more information on the review procedures</span></section>\n            </section>\n         </section>\n      </section>\n      <section>11&nbsp;<span class=\"label\">Notice information</span><section>11.1&nbsp;<span class=\"label\">Notice information</span><section><span class=\"label\">Notice identifier/version</span><span class=\"text\">: </span><span class=\"value\">b2fde7ec-83b9-4860-b9c0-487fc3a495e1</span><span class=\"text\"> </span><span class=\"text\">- </span><span class=\"value\">01</span></section>\n            <section><span class=\"label\">Form type</span><span class=\"text\">: </span><span class=\"dynamic-label\">Competition</span></section>\n            <section><span class=\"label\">Notice type</span><span class=\"text\">: </span><span class=\"dynamic-label\">Contract notice</span></section>\n            <section><span class=\"label\">Notice dispatch date</span><span class=\"text\">: </span><span class=\"value\">07-05-2025</span><span class=\"text\"> </span><span class=\"value\">10:47 +02:00</span></section>\n            <section><span class=\"label\">Notice dispatch date (eSender)</span><span class=\"text\">: </span><span class=\"value\">07-05-2025</span><span class=\"text\"> </span><span class=\"value\">10:47 +02:00</span></section>\n            <section><span class=\"label\">Languages in which this notice is officially available</span><span class=\"text\">: </span><span class=\"dynamic-label\">Danish</span><span class=\"text\"> </span><span class=\"dynamic-label\"></span></section>\n         </section>\n         <section>11.2&nbsp;<span class=\"label\">Publication information</span><section><span class=\"label\">Publication Date</span><span class=\"text\">: </span><span class=\"value\">07-05-2025</span><span class=\"text\"> </span><span class=\"value\">10:47 +02:00</span></section>\n         </section>\n      </section>\n   </body>\n</html>","opsummeringDA":{"card":{"titel":"Salgs- og marketingstrategi for NTs hovednet","ordregiver":"Nordjyllands Trafikselskab","ordregiverId":"30015940","ordregiverIdDatavasket":"30015940","publiceringsdato":"2025-05-07T10:47:06+02:00","cpvKode":"79413000","cpvTitel":"Rådgivning inden for markedsføring","formulartype":"Konkurrencevilkår","formulartypeKode":"competition","tidsfrister":["2025-05-26T10:00:00+02:00"],"alleOrdregivere":["Nordjyllands Trafikselskab"],"anslaaetVaerdi":"480000","anslaaetVaerdiValuta":"DKK","beskrivelse":"NT søger et bureau, der i samarbejde med NT kan udarbejde en salgs- og marketingstrategi, der har fokus på at øge passagertallet i NTs Hovednet. 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