VisitDenmark seeks a strategic and creative lead agency that
— based on the agency’s extensive market and business area knowledge, experience and ability to analyze data can assist with further development of the brand position for Denmark;
— based on this position can further develop the strategically overarching communication concept for the whole of Denmark. A concept that embraces all leisure and business event areas and can be targeted and performed in all priority markets in the form of successful and value-creating market communication through all channels; and
— which can translate the position and the overarching communication concept into transnational marketing campaigns in collaboration with VisitDenmark and partners consisting of Denmark’s leading tourism partners.
VisitDenmark is thus searching for a strong agency which with strategic understanding, experience and creativity can become a creative lead in the development of the future marketing of Denmark internationally.