Legacy case studies and model development
This Tender is made on behalf of the Danish Association for Business Tourism - MeetDenmark (CVR: 35434062). The secretariat of MeetDenmark is located at Wonderful Copenhagen.
MeetDenmark wants to harness the considerable potential for innovation, internationalisation and growth in Danish businesses created be the more than 100 international congresses and 100.000 congress delegates that visit Denmark every year. The ability to create a bigger, better and broader interaction between the visiting international researchers and local Danish stakeholders (outreach) will also give Denmark a competitive advantage in the international congress market and make it possible to attract even more congresses to the benefit of the Danish economy and Danish business development in general.
MeetDenmark is looking for a supplier who can plan and execute the following tasks on and across the 10 separate case-congresses:
a) Gathering of methodological experiences and learnings from the outreach activities - from the early planning phase until after the congress has been held. It is important that the learning from the separate outreach-cases is connected to make sure that the cases will contribute to the development of a joint Danish Outreach program.
b) Identification and test of potential indicators and methods for measuring meeting outcomes and legacy impacts for future use.
c) Measuring of the short-term effects of the congresses (meeting outcomes) and the long-term legacy impacts. Effect chains (effektkæder) and effect assumptions (effektforudsætninger) can be used.
d) Development of Danish outreach/legacy program. The program should contain models for planning and creating outreach activities, for measuring short- and long term effects and for organizing and financing the future Danish outreach efforts.